The Jerde Partnership's 3D printing capability lets the firm create more models faster, as well as produce models it never would have been able to build by hand. For example, within weeks of the printer purchase in late 2005, the firm presented a San Diego waterfront design that was very well received. The intricate physical model vividly demonstrated the way Jerde's concept enhanced the waterfront without altering its character. The model would have taken an entire team a week to make by hand, including an exhaustive translation of big concepts to AutoCAD? drawings. Instead, Vass prepped and printed the model in less than half a day on the ProJet CJP 360, skipping the AutoCAD translation step entirely. The printer prints straight from Jerde's design tool of choice, Autodesk? 3D Studio MAX?.
The more detailed and complex the model, Vass explains, the greater the advantage that 3D printing presents. Vass estimates it's twice as efficient for the firm to print a simple model than make it by hand, even considering manual post-processing time. He says the Color Jet printer is "exponentially" more efficient, however, to print experimental parts, organic surfaces and complex geometrical shapes like Jerde's undulating glass roof at Zlote Tarasy in Warsaw, Poland, and their dazzling canopy at the Morongo Casino in California.
The Jerde Partnership is using the printer on a daily basis to model everything from walk-up kiosks to vast cityscapes. Its investment in the Color Jet printer is an extension of the firm's early and innovative adoption of new technology. The firm has even used plug-ins developed for the video game industry to design complex roof surfaces. Three-dimensional printing also makes it easy to create multiple models of the same project as it proceeds.
The 3D printer is especially valuable for young designers. The speed and affordability of printing enables them to learn quickly through liberal trial and error. All architects, meanwhile, appreciate the printer's ability to cost-effectively support the time-honored tradition of collaborating with 3D physical models, which provide invaluable design information.
"Architects just can't collaborate around a napkin or computer file the same way they can around a physical model," Vass says. "Architects need to literally walk around a design, get their hands on it and maybe mark it up with a pen. This process is as vital as presenting to the client and just as rigorous."
The speed and affordability of the printer makes this collaboration happen more easily and more often, both at the Jerde Partnership offices and at client meetings around the globe. The results can be seen and exhilaratingly experienced at the world's most wonderful places.